Proximity marketing campaigns come in all shapes and sizes
TapPoint® provides a way of creating the content for these campaigns and monitoring the results. TapPoint® is used to deliver:
- Voucher collection and redemption
- Loyalty cards
- Video and audio downloads
- Product information
- Competitions
- Gamification
- Application downloads
- Service information
Proximity marketing campaigns come in all shapes and sizes
TapPoint® provides a way of creating the content for these campaigns and monitoring the results. TapPoint® is used to deliver:
Voucher collection and redemption
Loyalty cards
Video and audio downloads
Product information
Competitions
Gamification
Application downloads
Service information
Transferring payments to mobile
Making technology work to offer flexible, future-proofed solutions tailored to your requirements.
At Proxama, our focus is on exploiting technology to deliver the services our clients want. We work with all card schemes, across all card types spanning multiple smartphone operating systems. We also work with secure elements (SIM, embedded and 3rd party) as well as offering Host Card Emulation (HCE) based services, which means we can deliver the best and most appropriate technologies on an as needed basis.
Process Image_payments
Combine mobile payments with mobile retail and marketing to deliver a full suite of mobile proximity commerce services
Whilst Proxama’s services can operate independently, they work best when delivered together. Proxama’s TapPoint® and CardGateway™ platforms offer an aggregated solution which payment service providers and retailers can exploit, delivering benefit across the entire retail journey, closing the loop from service discovery all the way through to redemption.
Whilst Apple’s initial NFC payment solutions may be designed around a closed environment, they may open up new hardware capabilities in future OS updates, allowing Proxama to extend their full range of mobile commerce capabilities (NFC marketing, loyalty and payments) to the iPhone platform.
Use mobile to connect your digital presence with in-store experience
Proxama’s engaging mobile solutions will help you deliver real advantage from your high street stores.
We help you engage the ‘connected consumer’
Do you feel under fire from competitor brands? Our mobile solutions connect your physical and digital assets to help increase sales and conversions. Whatever the challenge, TapPoint® meets every objective and delivers on brand values. It even integrates with your existing apps.
Connected Consumer Journey
More than just an app – our TapPoint® platform enables long-lasting meaningful customer relationships
So, you know you need to engage the connected consumer using mobile. But where does mobile fit into the mix of channels and customer segments that make up your business? Instead of just building an isolated app, we will help you deploy a cost-effective solution that covers the entire retail journey – engagement, product selection and purchase. Therefore, you can establish an on-going, loyal relationship based on valued customer interactions.
We’re global market experts who will accelerate your mobile strategy
Even if you’ve only just started to incorporate mobile into your retail business, you’re in safe hands. We’ve worked with some of the biggest names in the industry, including Tesco, Harrods and Argos. We bring knowledge and experience built up over years of mobile deployments, plus the complete campaign analysis suite in TapPoint® ensures your project delivers long term benefits and measurable return on investment.
Social
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Loyalty and Payments
TapPoint® and CardGateway® are Proxama’s platforms for managing proximity engagement, offers, loyalty and payments.
TapPoint® provides a range of capabilities enabling Cities, Retailers, Media Owners and Brands to rapidly deploy mobile proximity engagement and loyalty services. CardGateway® is a secure bank grade platform enabling financial institutions to transition their card portfolio into mobile.
These two platforms can either be deployed independently or as a combined offering providing a complete commerce solution through engagement, offers, payment and loyalty.
Loyalty and Marketing
This enables brands, retailers and location owners to rapidly deploy mobile proximity services by offering a comprehensive suite of tools and capabilities.
- Voucher collection and redemption
- Loyalty cards
- Video and audio downloads
- Product information
- Competitions
- Gamification
- Application downloads
- Service information