Details: Written by Super User; Category: Features

Proximity marketing campaigns come in all shapes and sizes

TapPoint® provides a way of creating the content for these campaigns and monitoring the results. TapPoint® is used to deliver:

Voucher collection and redemption
Loyalty cards
Video and audio downloads
Product information
Competitions
Gamification
Application downloads
Service information

- See more at: http://www.proxama.com/sectors/marketing/#sthash.mJtdrz4W.dpuf

Proximity marketing campaigns come in all shapes and sizes

TapPoint® provides a way of creating the content for these campaigns and monitoring the results. TapPoint® is used to deliver:

Voucher collection and redemption
Loyalty cards
Video and audio downloads
Product information
Competitions
Gamification
Application downloads
Service information

Transferring payments to mobile

Making technology work to offer flexible, future-proofed solutions tailored to your requirements.

At Proxama, our focus is on exploiting technology to deliver the services our clients want. We work with all card schemes, across all card types spanning multiple smartphone operating systems. We also work with secure elements (SIM, embedded and 3rd party) as well as offering Host Card Emulation (HCE) based services, which means we can deliver the best and most appropriate technologies on an as needed basis.

Process Image_payments
Combine mobile payments with mobile retail and marketing to deliver a full suite of mobile proximity commerce services

Whilst Proxama’s services can operate independently, they work best when delivered together. Proxama’s TapPoint® and CardGateway™ platforms offer an aggregated solution which payment service providers and retailers can exploit, delivering benefit across the entire retail journey, closing the loop from service discovery all the way through to redemption.

Whilst Apple’s initial NFC payment solutions may be designed around a closed environment, they may open up new hardware capabilities in future OS updates, allowing Proxama to extend their full range of mobile commerce capabilities (NFC marketing, loyalty and payments) to the iPhone platform.

Use mobile to connect your digital presence with in-store experience
Proxama’s engaging mobile solutions will help you deliver real advantage from your high street stores.

We help you engage the ‘connected consumer’

Do you feel under fire from competitor brands? Our mobile solutions connect your physical and digital assets to help increase sales and conversions. Whatever the challenge, TapPoint® meets every objective and delivers on brand values. It even integrates with your existing apps.

Connected Consumer Journey

More than just an app – our TapPoint® platform enables long-lasting meaningful customer relationships

So, you know you need to engage the connected consumer using mobile. But where does mobile fit into the mix of channels and customer segments that make up your business? Instead of just building an isolated app, we will help you deploy a cost-effective solution that covers the entire retail journey – engagement, product selection and purchase. Therefore, you can establish an on-going, loyal relationship based on valued customer interactions.

We’re global market experts who will accelerate your mobile strategy

Even if you’ve only just started to incorporate mobile into your retail business, you’re in safe hands. We’ve worked with some of the biggest names in the industry, including Tesco, Harrods and Argos. We bring knowledge and experience built up over years of mobile deployments, plus the complete campaign analysis suite in TapPoint® ensures your project delivers long term benefits and measurable return on investment.

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Loyalty and Payments

TapPoint® and CardGateway® are Proxama’s platforms for managing proximity engagement, offers, loyalty and payments.

TapPoint® provides a range of capabilities enabling Cities, Retailers, Media Owners and Brands to rapidly deploy mobile proximity engagement and loyalty services. CardGateway® is a secure bank grade platform enabling financial institutions to transition their card portfolio into mobile.

These two platforms can either be deployed independently or as a combined offering providing a complete commerce solution through engagement, offers, payment and loyalty.

Loyalty and Marketing

This enables brands, retailers and location owners to rapidly deploy mobile proximity services by offering a comprehensive suite of tools and capabilities.

Voucher collection and redemption
Loyalty cards
Video and audio downloads
Product information
Competitions
Gamification
Application downloads
Service information

Hand holding smartphone with Alicem and French Ministry of Interior logos over the top — **AUTHENTICATION:** French citizens will be able to create a digital ID via their smartphone using the Alicem app

A new digital identity service to be introduced by the French government this year will use NFC passport reading to enable citizens to use their smartphone to securely enrol themselves onto the system.

“President Emmanuel Macron’s government is pushing through plans to roll out an ID programme, dubbed Alicem, in November, earlier than an initial Christmas target,” Bloomberg reports.

“An ID will be created through a one-time enrolment that works by comparing a user’s photo in their biometric passport to a selfie video taken on the app that will capture expressions, movements and angles. The phone and the passport will communicate through their embedded chips.”

The new service was announced in May 2019 and has been undergoing testing by the French Ministry of the Interior since June.

The aim is to enable citizens to securely authenticate themselves to any of the 500-plus services available via FranceConnect, a government-backed online services gateway used by government agencies and private sector companies including banks.

The Alicem smartphone app will allow “anyone who decides to use it to securely prove their identity,” the Ministry says.

Advantages include simplified registration — since users will be able to use one eID to access multiple services rather than having to individually register with each service provider — an increased level of security and a high level of user control over their data, it adds.

“Alicem targets the ‘high’ guarantee level in the meaning of the European regulation on electronic identification and trust services for electronic transactions, known as the eIDAS regulation,” the Ministry explains.

“The aim of the eIDAS regulation is to increase confidence in electronic transactions within the European Union for online services, including public ones. It defines three levels of guarantee: low, substantial and high, depending on the degree of robustness of the electronic identification solution in the face of attempts at identity theft on the internet.

How it works

“The identity issued by Alicem is based on the information contained in the secure chip of a biometric title (passport or residence permit),” the Ministry adds.

“When creating the account, Alicem checks by facial recognition that the person who uses the smartphone is the holder of the title.

“This high level [of security] will gradually give the possibility to access services that currently require ‘physical’ verification of peoples’ identity, either at a counter or by examining copies of several documents sent in by the user.

“Personal data is only stored on the user’s mobile phone, under their exclusive control. With Alicem, the data is shared only with the online services to which the user chooses to connect. Sharing is only validated after the user has entered his security code.”

“No biometric data can be shared,” the Ministry adds. “The photo extracted from the chip of the title remains stored on the mobile phone of the user.

“The facial recognition video made when the account is created is deleted immediately after verification. The data will not be processed and will not be passed on to third parties.”

App registration

To register with Alicem, the first step will be to create an account on the app, French language technology publication 01net explains.

“In the manner of a contactless payment, you will need to scan the biometric chip of your electronic title (passport or residence card) using the phone. The system then has access to the data stored therein — except fingerprints — which will then be checked.

“This step deals with the authenticity and integrity of the document as well as the current validity of the document.”

The final step is to perform biometric identity verification using both a static photo and a dynamic video.

“In front of your screen, you have to move about so that the camera captures the features of your moving face,” the publication says. “Finally, at the end of this process, the ‘digital identity’ is generated.”

Proxama